Filed Under Businesses

Santa Fe Hotel

The second Santa Fe Hotel opened in 1949 with Basque-style family dining, a barber shop, and 22 rooms.

The two-story solid brick building that stands today at 235 Lake Street is not the original Santa Fe Hotel, although it is located on the same site. The building housing the first Santa Fe was constructed there in 1913 for a man named A.J. Clark, and its second floor served as a hotel under various names including the Colombo Hotel before becoming the Santa Fe Hotel in the mid-1920s. Lake Street at the time was filled with small hotels, which all enjoyed close proximity to Reno’s train depot, one block north on Commercial Row.

Basque immigrant Jean Pierre Etcheberry, already successful in the sheep business, took over the hotel lease in 1931. Etcheberry had arrived in the United States in 1910 and, along with his wife Marie, owned and operated the hotel until his death in 1943, when Marie took on Martin Esain as a partner. Under their management, the Santa Fe promised Basque immigrants traveling to the new country a friendly place to meet, a familiar language, a cozy bed, and a hearty traditional dinner. There were even lockers in the basement for sheepherders to store their possessions.

A terrible fire swept along Lake Street on August 15, 1948, damaging many buildings including the Santa Fe. Five people were killed in the fire, including three firefighters, one of whom was Frank Hobson, chief of the Sparks fire department. The old Santa Fe Hotel was condemned by the city and Esain, by now the sole owner, constructed a new hotel building in 1949, with commercial and restaurant spaces on the ground floor, including a barber shop, and 22 rooms above. Esain’s nephew, Joseph Zubillaga, and Zubillaga’s sisters Aurelie and Anita, helped their uncle run the Santa Fe over the next decades, taking over its operation when Esain died in 1966.

The new Santa Fe Hotel continued to serve the community, including many local sheepherders and Basques, until the 1960s, when the immigration of Basque people sharply declined. Bill Harrah and Harrah’s Casino attempted to acquire the hotel and the land many times but the owners of the Santa Fe were not interested. All the other businesses near the Santa Fe did sell to Harrah, however, so Harrah’s Casino was simply built around the old hotel. Very few Basque hotels still exist today, but the Santa Fe continued to provide Basque-style family dining and preserve elements of the rich local Basque culture for generations. In July of 2020, in the midst of the COVID-19 pandemic, the restaurant’s operators announced its permanent closure. The space reopened in October 2023 under new ownership, continuing the Basque tradition as a “Pintxos Style Sports Bar” called The Fe.


The new Santa Fe in 1949
The new Santa Fe in 1949 Owned by Martin Esain, the new Santa Fe Hotel building opened in 1949 with 22 rooms. Source: University of Nevada Oral History Program Date: 1949
Block on fire, 1948
Block on fire, 1948 The original Santa Fe Hotel, seen in the center of this photograph, burned along with its Lake Street neighbors in a disastrous fire on August 15, 1948. Source: Reno Evening Gazette Date: August 15, 1948
Fire, 1948
Fire, 1948 A dramatic photo captures the moment just after an explosion was triggered from a fire that burned down the original Santa Fe Hotel on August 15, 1948. Source: Reno Evening Gazette Date: August 15, 1948
Grand Opening, 1949
Grand Opening, 1949 A newspaper advertisement announced the grand opening of the new building. The reference to "French cuisine" reflected the Basque culinary tradition. Source: Reno Evening Gazette Date: August 20, 1949
Santa Fe Hotel, early 2000s
Santa Fe Hotel, early 2000s By the 2000s, the Santa Fe Hotel was surrounded on all three sides by the massive edifice of Harrah's Casino. Creator: Max Chapman Date: 2004
Closed permanently, 2020
Closed permanently, 2020 On July 11, 2020, the Santa Fe Hotel served food and drinks to the local community for the last time, announcing its permanent closure in a Facebook post. Source: Santa Fe Hotel Date: 2020


235 Lake Street, Reno, NV


Alicia Barber, “Santa Fe Hotel,” Reno Historical, accessed July 19, 2024,